What women stand for is not fixed. It’s not a strap line It’s not something you can reduce to a few sentences or pin to a moodboard.

Women stand for change. For nuance. For knowing. For the delicious chaos of reinvention.

They stand for each other, for themselves, for the girl they once were and the woman they’re still becoming. They stand in meetings and over a nappy changer, in playgrounds and dance floors, in silence and in the chaos — often at the same time.

They stand even when they’re tired. Especially when they’re tired.

And when they don’t? They lie down, regroup, and rise again. Because standing isn’t just standing up - it’s visceral.

Women stand for what matters. Even when others around dilute Even when no one’s watching. Especially then.

So no — it’s not fixed. It’s not final. It’s not for you to define.

It’s hers. And that’s the point.